Ideas on brand, design and growth

The Greydot journal exists for the people who commission and manage brand work: founders, marketing heads, sales leaders and the teams that support them.

Brand strategy and positioning

How to decide what you stand for, who you are for and why you are the better choice. We write about positioning in crowded markets, the return on brand investment and the anatomy of an identity that holds together, alongside the mistakes we see most often when businesses skip the thinking and go straight to design. The foundation for these pieces is our brand strategy practice.

Websites, conversion and technical SEO

A website either earns its keep or it does not. These articles cover conversion rate optimisation, the case for custom development over off-the-shelf builds, technical SEO audits and the role of motion and interaction in modern interfaces. They draw on the work of our digital technology team and are written to be used, not just read.

Content, copy and visual storytelling

What to write, what to film and how to make both persuasive. Topics include SEO copywriting that ranks and converts, pitch decks that investors actually finish, and how photography and film build trust when used with intent. See also our work in content production and writing and design.

Marketing and how we work

Practical thinking on B2B marketing in India, plus an open look at the methods we use with clients, including the seven-step process described on our way of working page.

We publish new articles regularly and keep older ones current as practices change. Every article lists its publication date and reading time, and each opens at its own address, so you can bookmark and share a single piece rather than a long page.

Prefer a feed reader? Add our RSS feed and new articles will appear automatically. If you would rather talk than read, you can contact the studio with the question the article raised for you. We are always glad to continue the conversation.